How I would track effectiveness

Each article would be tagged with appropriate UTM parameters which I know is something that Attio likely uses:

Each page I’d create would include a clear CTA to free trial/signup, with UTM parameters embedded so we can attribute conversions directly back to the keyword that drove the visit. This means we can see not just how many trials a keyword brings in, but whether that traffic actually converts into users. Over time, this creates a closed feedback loop: we know which keywords both rank and generate revenue and what product pillars make people spend ££, and can refine focus accordingly.